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Asch, David A., Mark V. Pauly, and Ralph W. Muller. "Asymmetric Thinking about Return on Investment." New England Journal of Medicine 374 (2016): 606-8.
Asch, David A., Ralph W. Muller, and Kevin G. Volpp. "Conflicts and compromises in Not Hiring Smokers." New England Journal of Medicine 368 (2013): 1371-1373.